7th Sense is the core idea of our entire digital campaign, which highlighted the 'Seventh Sense of Imagination', keeping in accordance with the tagline, 'Paint your imagination'. The same was incorporated into the concept continues to be presented through social media.
The objective of the #ColoursOfChristmas campaign was to embrace the colours of the festival – Red, Green, White and Gold. Participants were asked to comment about Christmassy things in these colours along with pictures/selfies for a chance to win shopping vouchers.
The objective of the campaign was to blend Diwali festivities and typical make-shift ‘jugaads’ that people resort to when they have procrastinated in getting their home painted. #BergerDiWALLi gave participants on social media a chance to display their creativity with the Décor Jugaads they pulled off, giving them a chance to win prizes worth Rs. 1 Lakh.
#JaldiKaro was formulated to announce and promote Berger's new quick service paint job – Express Painting, using engaging and interactive social media activity and communication. It was also combined with the launch of the new TVC – T20 of Painting and both the properties were promoted online.
Raksha Bandhan is all about celebrating the love-hate relationship that siblings share and to further nurture this bond, Berger Paints stepped on the digital podium calling out to all the siblings to refresh old memories as well as make new ones. The gratification included Berger Illusion Walls & Gift Vouchers.
Berger organized a fun evening in association with Indiblogger, introducing the revolutionary Express Painting service to Kolkata bloggers. The event was a big success and created huge buzz on social media.
Berger Diwalipanti Dobara celebrated the spirit of Diwali in a creative and fun way, allowing users to express themselves by creating their own unique artwork, submitting it to our #DiwalipantiDobara contest, sharing it as a greeting and much more.
Whether you prefer a more traditional approach when it comes to celebrating Diwali or you love the hustle and bustle of the celebrations, Berger's DiwaliPanti microsite offered something for all with its Unplugged and Funplugged sections!
The India I Have Seen is a microsite built as part of Berger Paint's Independence Day campaign. Users have to enter their date of birth on the microsite and all the events of national importance that have occurred since that date are showcased in the form of an infographic.
Berger Freedom Files is another microsite that is part of Berger Paint's Independence Day campaign. The microsite presents a set of questions around India's Independence, which when answered correctly, unlocks the next Freedom File.
Berger Shades Of World Cup was launched during the FIFA World Cup 2014 in order to provide users with a platform where they could explore different moments of the World Cup through digital and social media. Each moment was represented using a different colour shade of Berger Paints.
The concept of Berger Easy Clean India is to create awareness regarding the cleaning of pressing issues that are ailing the country, through firmness and unity of the nation's citizens. The theme revolves around promoting a clean and progressive India.
Colour Crackles was a game based contest where participants had to recreate the colours of Diwali crackers shown in an image, provided for reference on social media. Users with the highest accuracy and fastest timing were declared winners.
'Priyo Pujo' was a unique 'Pujo' Awards initiative where the public decided the best one. Users had to check out the 'Pujo Pandals' in Kolkata and vote for their favourite one. This activity was promoted on various radio channels and social media. The winners were given the chance to be groomed by celebrities.
Berger's Gift an Emotion campaign enabled users to express their inherent emotions on the occasion of Valentine's Day, the globally celebrated day of love. The entire Valentine's Week was celebrated by conducting contests and promoting the same on social media.
Holi's Hit promoted the concept of a safe and peaceful Holi by providing a platform to celebrate the true essence of Holi, while conveying a special message to spread love, colour and happiness in a safe and peaceful manner.
Connect with us to find and follow what we're up to across social networks. Your interaction gives us a new direction and inspires us to come up with innovative ways to communicate.
Videos, images, posts, tweets, re-pins... You can pick how you want to reach out to us, we love listening to your views and opinions!
Rediscover your imagination with Berger's ground-breaking tools. Explore from our tools to pick the right shade, estimate correctly, find your lucky colour and explore your painting skills with a virtual painting tool!
All you have to do is stay updated about Berger's activities to emerge as a winner. Many have already won and the rest are potential winners. Get your name listed at the Winner's Club!
Berger organized a fun evening in association with Indiblogger, introducing the revolutionary Express Painting service to Kolkata bloggers.
The event was a big success and created huge buzz on social media.
The #BergerXP meet introduced bloggers to its revolutionary painting technique - Express Painting along with entertaining activities. The first task was Sanding. The winning team finished the task in an unbelievable time of 34 seconds! Next came: Painting for a Social Cause. The bloggers used their creativity to symbolise social issues and their effects via their paintings.
The #BergerXP meet introduced bloggers to its revolutionary painting technique - Express Painting along with entertaining activities. Around 100 bloggers were divided into teams to perform two fun tasks and win several prizes! The Bloggers then indulged with the Express Painting Tools and had a blast!