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GI & Automotive Coatings

GI & Automotive Coatings

General industry includes a variety of industrial applications, such as electric home appliances, exterior building materials, farm and construction equipment, and office equipment. Various metallic products, such as machine parts, building supplies, construction equipment, and rolling stock, are painted with industrial coatings. Paints used for this general industry are called GI coatings/paint.

Segment OverviewSegment Overview

Berger has a strong presence both in General Industrial and Automotive segments.

Industries covered in General Industrial segment are:

  • Construction & Agricultural Equipment
  • FAN & Electrical Industry
  • Bus Body Refinish
  • Furniture & Office Equipment Industry
  • Cycle Industry
  • Barrel & Container Industry
  • Cylinder Industry

While industries covered in Automotive segment are:

  • Passenger Car, including utility vehicles & multi purpose vehicles
  • Commercial Vehicles (Medium & Heavy Commercial Vehicles & Light Commercial Vehicles)
  • 2 Wheelers - scooters, motorcycles and mopeds

Main CustomersMain Customers


  • Berger Paints India offers a range of innovative technologies for automotive coatings and combines extensive knowledge of paints, coatings and industrial trends to provide integrated coating technologies to our esteemed global automotive partners
  • Commercial Vehicles: Tata Motors, Ashok Leyland, Mahindra & Mahindra, Volvo Eicher Commercial Vehicles, Bharat Benz, MAN Trucks India
  • Two Wheelers: Hero MotoCorp, Royal Enfield, India Yamaha Motor, TVS Motor Co., Honda Motorcycle and Scooters India, Bajaj Auto Limited, Mahindra Two Wheelers

General Industrial

  • Construction, Heavy Engineering & Agricultural Equipment - Mahindra & Mahindra Tractors, Force Motors, Tata Hitachi, Sany Heavy Industries Pvt Ltd, PutzMiester, ElectroMech
  • Fan & Electrical Industry – Crompton, Orient, Marathon Electric, Havelles, Bajaj, Greaves Cotton, Johnson Lifts, Usha Fans, Khaitan
  • Furniture & Office Equipment Industry - Godrej, Raj & Raj
  • Cycle Industry – Hero Cycles, Atlas Cycles, TI Cycles
  • Barrel & Container Industry - Dimple Barrels, Pearson Drums & Barrels, Balmer Lawrie, Yashraj Containers, Bharat Barrels


  • Collaboration with Dupont (Axalta) USA for CED Coatings for Auto Industry
  • Joint venture with Nippon Bee Chemicals, Japan, for Plastic Coatings
  • The company has a joint venture with Nippon Paint Automotive Coatings Co., Limited of Japan (NPAU) in the form of Berger Nippon Paint Automotive Coatings Private Limited (BNPA). BNPA deals with coatings for 4 wheeler passenger cars and SUVs, three wheelers and related ancillaries and automotive plastic parts.

Product RangeProduct Range

  • Pretreatment Chemical
  • Water base primers
  • Thermosetting Acrylic Basecoat
  • Poly-urethane Paints
  • Epoxy Surfacer
  • AED
  • Polyester Topcoats
  • Thermosetting Acrylic Clearcoat
  • Quick drying Paints
  • Alkyd Amino HLPS

Contact Information

Head Office

Mr. Sukomal Chatterjee

Dy. General Manager,
Sales & Marketing

Call 033 229 9724 - 4 lines



Mr. Yubaraj Ghosh

Divisional Sales Manager


Mr. Chandra Shekhar L

Regional Sales Manager


Mr. Niraj Chhabiraj Yadav

Divisional Sales Manager

Mr. Raju Pathak

Divisional Sales Manager


Mr. Anish Chawla

Regional Sales Manager

Mr. Aditya Dixit

Regional Sales Manager


A coating is a layer of material applied to a substrate to improve its surface characteristics for corrosion and wear protection, according to the field of surface engineering.

Absolutely yes, metal parts are protected by anti-rust coatings from deterioration brought on by moisture, salt spray, oxidation, or exposure to several industrial or environmental pollutants in various industries.

The most durable auto paint is urethane, which is also chip-resistant. When kept in good condition, urethane paint will outlast most acrylic paints, typically water-based.

The best approach to keeping various surfaces safe is using industrial coatings. They keep rust at bay. Another problem that frequently arises in industrial applications is corrosion-causing debris, such as rust. The materials used to make machines are frequently the ones that erode with time.