When most people buy a can of paint for a home improvement project, they usually lack the understanding and appreciation of unique features and advancements in the paint manufacturing industry. We take it for granted that we can go to any paint or hardware store and choose from an infinite variety of colours and shades. But paints were not always so economical and accessible. Paint companies, both large and small invest a great amount of time, talent and capital into creating innovative and disruptive products. Taking excerpts from market research and consumer feedback, paint companies are harnessing the power of technology to create products that look good and perform even better.
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